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June 11, 2015
0

Clueless About Social Media? Get Started With These Essential Tips

By William Rader | Event Promotion, Theatre Marketing | No Comments

The role of social media in promoting events is growing at a rapid rate. This is partially due to the fact that it’s free and easy to promote events online….

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June 11, 2015
0

Make More Money with an Upsell at Checkout

By William Rader | Features, Online Ticketing | One Comment

Smart producers are always looking for ways to add value and increase income from their events. One popular way is with back of the room sales, where products are sold…

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June 11, 2015
0

How to Get Media Coverage with a Press Release

By William Rader | Event Promotion, Features, Online Ticketing, Promotional Material, Theatre Marketing | No Comments

Instead of summarizing the many articles available about writing a press release, this post will focus on how to most effectively use a press release to get media coverage. It…

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June 11, 2015
0

5 Proven Techniques to Quickly Grow Your Mailing List

By William Rader | Event Promotion, Theatre Marketing | No Comments

The quickest way to get more subscribers is to give patrons a reason to sign up to your list. Think back to the last time you subscribed to a newsletter….

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June 11, 2015
0

How to Set Up and Start Building Your Mailing List

By William Rader | Event Promotion, Theatre Marketing | No Comments

We previously listed the top 5 email services to help you promote your events. When you first start using a new newsletter provider, all of the settings and available options…

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June 11, 2015
0

9 Effective Ways to Advertise with Posters and Postcards

By William Rader | Event Promotion, Promotional Material, Theatre Marketing | No Comments

As I mentioned in a previous post, having good promotional material is vital to the success of your events. Of all the of printed promotional material available, we have found…

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June 11, 2015
0

The Secret to Successful Networking

By William Rader | Event Promotion, Theatre Marketing | No Comments

Networking is by far the best way to start spreading the word about your local events. It takes time, but people within your network will buy tickets and tell their…

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June 11, 2015
0

Top 5 Email Newsletter Services to Market Your Events

By William Rader | Event Promotion, Theatre Marketing | One Comment

Over the years, newsletters have become a huge asset for filling seats for events.  They are super cost effective and quickly spread the word about your events to a large…

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June 11, 2015
0

5 Steps to Writing an Elevator Pitch That Will Build Your Mailing List

By William Rader | Event Promotion, Theatre Marketing | No Comments

Over the past 5 years, I have developed a simple process to write an elevator pitch that’s guaranteed to make people want to sign up for your mailing list. During…

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June 11, 2015
0

How to Update Your Promotional Material (A Step-by-Step Guide)

By William Rader | Event Promotion, Promotional Material, Theatre Marketing | One Comment

Do you ever feel like your promotional material is a little dated or could be better? Do you ever notice that you are starting to blend in with everyone else…

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