The quickest way to get more subscribers is to give patrons a reason to sign up to your list. Think back to the last time you subscribed to a newsletter. Why did you sign up?
Most people sign up for giveaways, deals, coupons, to be the first to know about a product, service, or event, or to learn more information about a topic. In order to add and maintain subscribers, try all of these methods and see which works best for you.
People subscribe to newsletters all the time for the chance to win a prize. You can giveaway tickets, posters, discounted tickets, backstage passes, or almost anything else. If the giveaway is enticing, people will sign up. Even if your giveaway is small, your numbers will grow rapidly.
Coupons and deals are the latest fad. Gilt, Fab, Woot, Groupon and other discount sites are blowing up. If you decide to go this route, you can set up an autoresponder to give out a discount the moment they sign up. If you don’t want to discount all of your events, you can mention that subscribers will receive discounts throughout the year. People will sign up to your list for the discounts, just remember to send them out.
Instead of discounting your events, you can give away coupons for local businesses. Tell them that you have a mailing list with several hundred people and that you would like to advertise their business. See if you they will give your subscribers discounts when they come to their stores. For example, I worked with a chocolate factory that gave away two truffles when someone purchased four. People on my list forwarded the email and other people subscribed! I am no longer just an event producer, but someone with insider deals. I normally run these once every several months, but you can run them as often as you like.
Give Insider Information
Another reason people sign up is so they can attend your event again or be the first person to know about future events. I explain to future subscribers that many of my shows sell out, so the best way to guarantee getting tickets is by signing up to my list. Although this may not be the best way to get subscribers, it still works well.
Teach Tips and Tricks
People will also join your list because they have a genuine interest in learning about your events. Since my events involve magic and mind reading, I send subscribers a free trick or betcha so they can entertain their friends. Just recently, I was on TV and I performed a routine. At the end of the segment, I told viewers that if they wanted to learn the secret to visit a hidden page on my site. On that page, I taught them the trick and asked them to sign up to my list to receive more tricks throughout the year. Find something that people want to learn and teach it in your newsletter.
Remember that people subscribe to newsletters because they want to get a benefit from signing up. Describe your benefits in detail either beside or above your email signup form. Also, try different ways throughout the year and see which way provides you with the greatest increase in subscribers.
Next week, we’ll talk about how to write a press release that will get the media talking about your events.
Hopefully, you’ll join me as I share my secrets to selling out events. It’s FREE, and you don’t have to be a WellAttended customer (though you’re more than welcome to sign up for free here).
Each week, We’ll cover a topic that will help you promote your events. To get each post emailed to you an hour before it’s published, sign up for the mailing list.
See you next week!
Let me know which one of these techniques works best for you. If you have any questions or comments, please let me know in the discussion below!