William Rader

Tara Wolfe discusses how to engage your community to build your audience. She talks about their acts of kindness program, how they make each of their productions individually self-sustaining, and...

John Pyka discusses character development for the solo performer. He talks about why it is important to have a character, how he came up with Big Daddy Cool, and teaches...

Carol Jackson discusses 10 tips for your post-show discussion. She talks about the benefits of post-show discussions, how to organize them, and the best ways to get the audience involved....

Peter Michael Marino talks about how to get a brand sponsorship for your show. He discusses how he approached Post-it Notes, how he pitched them to become a sponsor, the...

Dominic Calabrese discusses how to develop relationships with the media. He talks in detail about how to contact the media, how to become a resource, how to get publicity, and...

Bernie Bregman discusses how he produces successful nerd nightclubs. He talks about why he started the nightclub, the types of deals he makes with venues, and shares his advertising secrets...

Carol Jackson discusses 10 ways to make your website patron friendly. She talks in detail about what information you need on your site, how to make navigation easy, and how...

David DaVinci explains how to book your show on a cruise ship. He talks about why you should perform on a cruise ship, how to create a demo video, how...

Cameron Cash explains how to build a social media strategy for your theater. He talks about what to include in the strategy, how to position your brand, the type of...

Shauna Branche explains how featuring your talent in teaser postcards can help fill seats. She talks in detail about how she designs the postcards, how she includes them in her...