Matt Marberry discusses how to market your shows as an attraction. He explains how to advertise with coupon books and rack cards and how to partner with tourist gift shops...
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John DiMare discusses the seven deadly sins of small business marketing and how to avoid them. A few topics he discusses include how to create a persona to make your...
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Paul Draper discusses how to get theatres to book your show. He talks about how to find theatres, the best ways to contact them, what theatres are looking for in...
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Freya West discusses why classes are a good business model in conjunction with shows. She talks about why she started offering burlesque classes, why she teaches classes 5 days...
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Jim DeLutes discusses how to produce a successful arts festival. He talks in detail about how he formed a partnership with a college, how much a festival costs...
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Joanne Bernstein discusses how to enhance your customer experience. She describes how to delight your audiences, how to measure customer satisfaction, how to create a customer service strategy, and how...
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Kayt Peck discusses how to use strategic planning to grow your organization. She talks about how to create a 3 to 5 year plan, how to create a development plan...
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Mike Broemmel discusses how to be successful as a theatre company that produces new work. He talks in detail about how he first got people to attend shows, how it...
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David Serero discusses his past, present, and future marketing strategy, why you should invest in your audience, how to use other mediums to make money from your productions, and...
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Gregg Tobo discusses how to start performing at fringe festivals, how to set your ticket prices, how to advertise, how to stand out, and how to select the right...
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