Adam Goldstein talks about the benefits of being in a niche market. He discusses how being in a niche market lets you to distinguish yourself from competitors, helps you select your content, and helps you focus your marketing strategies to get publicity.
Adam is a Denver-based musician and writer. He is longtime performer based at the Clocktower Cabaret in downtown Denver and is the cofounder of the traditional Irish folk band Avourneen. Their music is a hybrid of old and new, a fusion of ancient and contemporary. Avourneen released their debut album in 2014, and has since appeared at Irish music festivals across Colorado and the West. Adam is also an accomplished journalist, having written for publications like the Aurora Sentinel, Westword, the Rocky Mountain News, the Denver Business Journal, and the Daily Camera.