Bruce Pachtman discusses how to write a title that will help sell more tickets to your shows. He gives examples of titles that should be avoided, explains what makes a title stand out, and how to formulate a title that will help with your marketing.
Bruce wrote and performed a solo show titled, “Don’t Make Me Look Too Psychotic”. It was scheduled to run for 18 performances in San Francisco but continued for 68 weeks. He played Philadelphia for four months and reopened in San Francisco for another 13 weeks. “Psychotic’s” remarkable run had an unexpected result. Other solo performers engaged Bruce to guide their marketing and publicity campaigns. His client list has grown to include theaters, dance and opera companies, bands, improv groups, and comedians.
Bruce spent four years as the marketing director of Pocket Opera and has worked extensively with W. Kamau Bell Productions as a producer, publicist, and marketing director. In addition, Bruce has produced “It Could Have Been A Wonderful Life”, “miss-matches.com”,” The Dharma Of Dollars”, Hudsondance, Tom Sway Band, “Laughter Against The Machine”, “New Years Eve With True Fiction Magazine, and 3 For All”.
He is currently the co-producer of Solo Sundays, a solo performance series which is now in its 8th year. Bruce founded the Solo Performance Workshop solo performance school where he teaches courses in publicity, marketing, and producing.