John DiMare discusses the four Es of creating a simple marketing plan. The four Es stand for Effect, Execution, Engagement, and Evaluation. John explains each one of these mindsets and gives examples on how to use them to create a marketing plan for your productions.
John started his first small business, a mobile DJ entertainment company, when he was 17 years old and a freshman in college. There he learned skills in running a business, working with other event vendors, as well as working with sometimes difficult customers.
John is a certified Ziglar Legacy Trainer and presents lectures and workshops on many of the key Ziglar development programs. He answers business questions and hosts podcasts on topics such as marketing, sales, and team development on his website AwesomeImpact.com.