John DiMare discusses the seven deadly sins of small business marketing and how to avoid them. A few topics he discusses include how to create a persona to make your marketing more effective, how to build a premium brand mentality, how to grow relationships with customers, and much more.
John started his first small business, a mobile DJ entertainment company, when he was 17 years old and a freshman in college. There he learned skills in running a business, working with other event vendors, as well as working with sometimes difficult customers.
For years, friends and colleagues have asked John for advice in many areas of small business. John now answers those questions on his website AwesomeImpact.com. There he hosts podcasts on topics such as marketing and team development.
John is a certified Ziglar Legacy Trainer, which means he has been certified and trained by the Zig Ziglar Corporation to present lectures and workshops on many of the key Ziglar development programs.
Show Notes:
Awesome Impact – http://AwesomeImpact.com